Project Title: Sales Support
Client: Kit Renovations
I created the Sales material to empower the Kit Renovations sales team during initial client calls.
The goal was to provide a comprehensive and visually engaging resource that would clearly outline our services, showcase design options, and facilitate informed discussions with potential clients.
Date: June 2023
My Role
I took the lead on designing this PDF, focusing on clear communication and a client-centric approach. My aim was to create a document that not only informed but also inspired confidence in our services. The PDF included detailed information about our process, examples of previous work, and options for materials and layouts, all designed to make it easy for the sales team to convey our value to potential clients.
Process
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Worked with Kit Renovations’ sales team to understand the key information that needed to be included in the PDF, as well as the company’s branding and design preferences.
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Organized the content into a logical flow, covering all phases of the renovation process, from initial mapping and planning to the demolition and construction stages. Ensured that the content was clear and accessible.
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Created a visually appealing layout that incorporated Kit Renovations’ branding. Designed sections to include detailed explanations of each renovation phase, as well as a variety of design options for clients to review.
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Presented the initial design to the client for feedback. Made necessary revisions to align with the company’s objectives and to ensure the PDF met their needs.
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Prepared the PDF for distribution, ensuring it was high-quality and easy to navigate. Provided the final document in both digital and printable formats.
Wireframes
Final Design
Outcome
The Sales PDF was well-received by the KIT Team and became an essential tool for enhancing client interactions. It helped streamline discussions during initial calls and contributed to increased confidence in our services, leading to higher conversion rates and improved client satisfaction.
Tools + Skills Used
Adobe Creative Suite, Figma, Design Research, User Experience Design, Client Communication, Visual Design
